Sunday, March 16, 2014

Infographic: In 2014, content is the emperor@@

Content marketing is no longer king—now, it’s the emperor. Content is the no. 1 digital marketing trend to watch in 2014, and this infographic from InfoGraphic Design Team (via AllTwitter) does a great job explaining exactly why. Two significant changes in Google’s search algorithm (remember when we explained Hummingbird?) will continue to make creating outstanding content the spoke in the wheel of your digital marketing strategy this year. What other digital trends do you need to make sure your team stays on top of? The SEO value of your social footprint, understanding the importance of quality images and, of course, mobile. Can we say it again? Mobile will only continue to grow and is a major driver of your omni-channel strategy. And B2B marketers take note: These trends apply to you, too. As Bryan Kramer so famously put it in his slogan that went viral early this year, “there is no more B2B or B2C, there is only human to human (H2H).”

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